What is tourism?

Tourism  is what people do when they visit a place outside their usual environment. By some accounts, tourism is the world’s biggest industry. According to The World Tourism Organization, it employs up to 10% of the world's workforce. But what e xactly is this phenomenon we call tourism? Simply put :   «T ourism is what people do when they visit a place outside their usual environment. »   I t is a social, cultural and economic phenomenon that is steadily getting more attention in international research communities. As a field of study, it is concerned with the following key questions: Who? (t ravels) W here? Why? When? H ow?   As with most topics of interest, there are many ways of defining tourism, however, and various definitions have been put forward to serve various purposes. But one thing everyone agrees to is that tourism has to do with travel - i.e. movement between relatively distant locations. But not all forms of travel are considered touris...

What is Adventure Tourism?

Adventure tourism is a type of niche tourism that involves exploration or travel to remote areas, where the traveler should expect the unexpected. It is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation. In this article, we will take a closer look at the essence and importance of adventure tourism.



In a world where the quest for unique experiences has become more prevalent than ever, adventure tourism stands out as a beacon for those yearning to break free from the monotony of conventional travel.

According to the Adventure Travel Trade Association, adventure tourism may be defined as tourism that includes at least two of the following three elements:

  • Physical activity: Engaging in activities that require physical exertion.
  • Natural environment: Experiencing nature in its various forms.
  • Cultural immersion: Involvement in local cultures and traditions.

For some authors, the term adventure tourism also implies a certain degree of risk and physical challenge. A trip may then be classified as either soft adventure tourism or hard adventure tourism, depending on the level of risk and challenge involved.


Soft and Hard Adventure Tourism

Adventure tourism is characterized by its reliance on the allure of the unknown and the exhilaration of discovery. It’s about stepping off the beaten path and embracing the challenges that come with terrain, weather, and the self. From scaling towering peaks to rafting down untamed rivers, the activities that define adventure tourism are as diverse as the landscapes they traverse.

The appeal of adventure tourism lies in its ability to connect us with the natural world in a profound and personal way. It pushes the boundaries of comfort, tests resilience, and builds character.

In an age where digital connectivity has ironically fostered a sense of disconnection from the physical world, adventure tourism offers a remedy - a tangible, visceral experience that rekindles our primal bond with nature.



Adventure tourism also has the potential to bring about positive change in local communities. It encourages sustainable practices, promotes cultural exchange, and can lead to economic benefits that are more evenly distributed than those associated with traditional mass tourism. When managed responsibly, it can be a force for conservation and community empowerment.

Adventure tourism is more than just an industry; it’s a movement towards a more engaged and conscious way of exploring our world. It challenges us to grow, inspires us to learn, and compels us to respect the vast tapestry of cultures and ecosystems that make up our planet. For the intrepid traveler, adventure tourism isn’t just a choice - it’s a calling.


Comments